Exhibition Information

This is the beginning of a whole new industry in this region!

A unique and specialized exhibition focusing the highly prospective Direct Selling industry, this 2-day Exhibition will be happening for the first time in the entire Middle East region. Opening a gateway to the Middle East and North African markets, the exhibition brings under one roof market leaders, decision makers and end users from the world’s leading Direct Selling Companies and their suppliers.

Jointly organized by Direct Selling Educational Institute and the Dubai-based event management company - Link Viva FZ L.L.C, the exhibition will be held on 17th and 18th of May 2008 at the Safinah Ballroom of Jumeirah Beach Hotel in Dubai. The exhibition is also supported and guided by one of the leading industry experts - Professor Charles W King, from the University of Illinois at Chicago. DSEI is continually working with the UAE Government regarding the legislation of the Direct Selling industry in Dubai and U.AE with the vision to contribute to the legislation process.

Backed by a well-crafted publicity plan, the exhibition will bring the world’s attention to the event.

Here are the hard facts

Direct Selling is a business phenomenon, gathering steam on the back of 60 years of experience, utilizing hands-on company, product & service knowledge flow, resulting in $110 billion worth of sales worldwide.

Market Research done by Direct Selling Educational Institute in Dubai shows that these facts are now poised to replicate themselves on this region, with direct selling companies eager to expand internationally, and Direct Selling Festival stands to play a huge role in this development. Potential target markets are mainly the Middle East and African markets, with their high percentage of middle-class populations – a population for which Direct Selling provides higher quality of living standards through new products and business opportunities.

What an ideal platform for exhibitors and visitors to meet!

This event will open new doors for Exhibitors to explore this region, and allow them to introduce their products and services to potentially huge markets. Our vast database of visitors will enhance this Exhibition by making it very targeted and interactive. Our media and advertising campaign will flourish the market with this great opportunity event.

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